Nurse
Connect

Nurse Connect was a patient support program for people living with IPF — idiopathic pulmonary fibrosis, a progressive lung condition with limited treatment options. The program connected patients with specialist nurses, giving them a direct point of contact throughout their care journey.

The challenge was a genuinely dual-audience brief: the same program needed to communicate clearly with nurses (clinical, confident, efficient) and with patients (warm, accessible, reassuring). Two distinct design directions, developed in parallel, across a suite of twelve documents. I joined the project mid-stream — the ideation phase was already complete — and hit the ground running to execute the full suite within the established direction.

The nurse-facing materials needed to earn trust quickly. Nurses work under time pressure and expect clinical materials to be dense, scannable, and precise. The design reflects this — clean layout, structured typography, and a functional tone that respects the reader's expertise.

The patient-facing materials asked something different. For someone navigating a serious diagnosis, the design needed to feel human. Softer, more open layouts, friendlier type treatment, and a visual language that communicated support without being patronizing. The difference in register between the two directions is the core design decision of this project.

Twelve documents across two design systems — guides, trackers, reference cards, patient diaries, and communication templates. Joining mid-project meant working from established foundations and maintaining consistency across a large body of work without the benefit of having shaped those foundations myself.

The output was a coherent print suite that held together as a program — not twelve separate pieces, but a unified communication system that patients and nurses would encounter together over time.